Una Brands Raises $40M in Series A Funding Round

Una Brands, a Singapore-based startup that provides e-commerce merchants with working capital, has raised $40 million in a Series A funding round. The funding was led by Asia Partners, with participation from investors such as Global Founders Capital, 500 Startups, and Kingsway Capital.

Una Brands plans to use the funds to expand its operations and strengthen its product offering. The company aims to become the go-to platform for e-commerce merchants in Southeast Asia, helping them grow and scale their businesses.

Who is Una Brands?

Una Brands is a fintech startup that provides e-commerce merchants with working capital. The company was founded in 2020 by Kiren Tanna, who previously co-founded Zilingo, a fashion and lifestyle e-commerce platform.

Una Brands’ platform uses a combination of data analytics and machine learning to offer merchants fast and flexible financing options. The platform also provides merchants with tools to optimize their businesses, such as automated repricing and inventory management.

Why the Funding Matters

The Series A funding round is a significant milestone for Una Brands. The funds will allow the company to expand its operations and product offering, which will help it attract more merchants and grow its market share.

The funding also demonstrates investor confidence in Una Brands’ business model and growth potential. The company has already achieved significant traction in Southeast Asia, and with the additional funding, it is well-positioned to become a major player in the region’s e-commerce ecosystem.

What the Future Holds

Una Brands is poised for rapid growth in the coming years. Southeast Asia’s e-commerce market is expected to reach $172 billion by 2025, driven by factors such as rising internet penetration, increasing smartphone usage, and a growing middle class.

Una Brands’ innovative platform and strong management team position it to capitalize on this growth. With its focus on data analytics and machine learning, the company is well-equipped to provide merchants with the tools they need to succeed in this dynamic market.


Una Brands’ $40 million funding round is a testament to the company’s potential in the Southeast Asian e-commerce market. With its innovative platform and experienced management team, Una Brands is well-positioned to become a leading player in the region’s e-commerce ecosystem.

As Southeast Asia’s e-commerce market continues to grow, Una Brands is poised to become an indispensable partner for merchants looking to grow and scale their businesses. We can expect to see more exciting developments from Una Brands in the coming years as it continues to innovate and expand its operations.

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