Shopify’s SMS Series: A Strategic Move to Boost Sales and Customer Engagement

Shopify, one of the leading e-commerce platforms, recently announced its new SMS series feature, which aims to help businesses boost sales and customer engagement. The company has partnered with venture capital firm Greylock and tech news website TechCrunch to launch this new feature.

What is Shopify’s SMS Series?

Shopify’s SMS series is a marketing automation tool that enables businesses to send targeted and personalized text messages to their customers. The feature is designed to help businesses improve customer engagement and drive sales by sending timely and relevant messages to their customers’ mobile devices.

The SMS series feature allows businesses to create a series of automated text messages that can be triggered by specific actions or events, such as abandoned carts or order confirmations. Businesses can also use the feature to send promotional messages, discounts, and product recommendations to their customers.

Greylock and TechCrunch Partnership

To launch the SMS series feature, Shopify has partnered with Greylock, a venture capital firm that has previously invested in other successful tech companies such as Facebook, Airbnb, and LinkedIn. Greylock’s expertise in the tech industry and its successful track record of backing successful startups makes it a valuable partner for Shopify.

In addition to Greylock, Shopify has also partnered with TechCrunch, a leading tech news website that covers the latest developments in the tech industry. The partnership with TechCrunch provides Shopify with valuable exposure to a wider audience and helps to generate buzz around the new SMS series feature.

Benefits of Shopify’s SMS Series

Shopify’s SMS series feature offers several benefits to businesses looking to improve customer engagement and drive sales. Here are some of the main benefits:

Increased customer engagement: SMS messages have an open rate of over 90%, making them a highly effective way to engage with customers. By sending personalized and targeted messages, businesses can increase customer engagement and build stronger relationships with their customers.

Improved sales: SMS messages can be used to promote products, offer discounts, and drive sales. By sending timely and relevant messages, businesses can encourage customers to make purchases and increase their overall sales.

Marketing automation: The SMS series feature allows businesses to automate their marketing efforts, saving time and resources. Automated messages can be triggered by specific events or actions, making them a highly efficient way to reach customers.


Shopify’s new SMS series feature is a strategic move to help businesses boost sales and customer engagement. The partnership with Greylock and TechCrunch provides valuable exposure and expertise to help Shopify make the most of this new feature. By leveraging the power of SMS marketing, businesses can improve customer engagement, drive sales, and automate their marketing efforts.

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