Postscript, a company specializing in SMS marketing for e-commerce businesses, has recently secured $35 million in a Series B funding round led by Greylock. With this new investment, Postscript plans to further develop its platform and expand its services to new customers. But what is it about Postscript’s Shopify SMS series that caught the attention of investors and propelled the company forward? Let’s take a closer look.
The Power of SMS Marketing for E-Commerce
SMS marketing has become an increasingly popular tool for e-commerce businesses looking to connect with customers in a more personal and immediate way. Unlike email marketing, which can be easily overlooked or sent to spam folders, text messages are almost always read and responded to in real-time. This makes SMS marketing an incredibly effective way to engage with customers and drive sales.
Postscript’s Shopify SMS Series
Postscript has capitalized on the power of SMS marketing by creating a platform specifically designed for Shopify merchants. Their Shopify SMS series allows businesses to send automated text messages to customers at various stages of the purchasing process. These messages can include everything from abandoned cart reminders to order confirmations to shipping notifications.
What sets Postscript apart from other SMS marketing platforms is its integration with Shopify. By syncing directly with a business’s Shopify store, Postscript is able to provide a seamless and personalized experience for customers. For example, if a customer abandons their cart, Postscript can automatically send them a text message reminding them to complete their purchase. The message can even include a link to the exact product the customer was interested in.
Why Greylock Invested in Postscript
Greylock, a venture capital firm with a long history of successful investments in technology companies, recognized the potential of Postscript’s Shopify SMS series. By focusing specifically on Shopify merchants, Postscript has carved out a niche in the crowded SMS marketing space. And with more than one million businesses using Shopify, there is a massive market for Postscript to tap into.
In addition to its focus on Shopify, Greylock was impressed by Postscript’s strong team and its commitment to providing excellent customer service. The company has a dedicated support team available 24/7 to assist customers with any issues they may have.
Final Thoughts
Postscript’s success is a testament to the power of SMS marketing in the e-commerce space. By providing a seamless and personalized experience for Shopify merchants, Postscript has differentiated itself from other SMS marketing platforms and earned the attention of investors like Greylock. As e-commerce continues to grow and evolve, it’s likely that SMS marketing will only become more important. And with Postscript leading the way, businesses have a powerful tool at their disposal to engage with customers and drive sales.
